Setting Up Your Store
Your Store is your public page on the internet where you can sell your nutrition services and subscriptions — all powered by Foodzilla. You can customize your store's URL which will look something like foodzilla.com/s/your-store-name
No website? No problem. Foodzilla makes it super easy to personalize your store and start accepting payments online.
To get started:
- Make sure you’re on the Professional Plan (or higher).
- Go to the Payments page.
- Add your profile photo, logo, qualifications, videos, testimonials, and other details to reflect your brand and services.
You can fully customize the look and feel of your store to make it as professional and personal as you like. 🌟
👀 Preview Mode
When you first create your store, it starts in Draft (Preview) Mode.
This lets you design and test your store privately before it goes public.
You can set up everything — layout, content, pricing, even checkout — without needing to connect Stripe yet. Foodzilla automatically create $0 prices for your plans in Preview Mode so you can try out the entire flow without spending real dollars.
When you’re ready, click Preview Store button at the top to see how it looks.
👉 Only you can access the preview version.
🚀 Going Live
Once you’ve finished customizing and completed the setup steps, you can publish your store to make it live and start accepting new clients.
Your public link will then be accessible to anyone online.
Need to make changes later? You can switch back to Preview Mode anytime to edit your live store privately. You can also make changes while the store is live.
Just note that while your store is in preview, it won’t be visible to the public 🚫
✅ Pro tip: Do all your testing and setup in preview first — that way you can test the entire flow without spending real dollars and your clients and prospects get the best first impression when you go live!
Common Questions
- How do I create my store in Foodzilla?
Just go to the Payments page and a store with sample data will be created automatically for you.
- Can I customize my store’s design and layout?
Yes, you can customize your logo, and content. Layout customization is limited to keep the design clean and professional.
- How do I preview my store before publishing?
Click the Preview Store button from the Payments page to preview your store. In Preview Mode, checkout will use $0 prices so you can try things out without spending real dollars. $0 prices are disabled when your store goes live.
- How do I publish (go live) and start accepting payments?
You need to complete the following steps to be able to go live:
- Connect your Stripe account (or create one from our Payments page -> Setup Stripe)
- Create at least one plan
- Sync your plans with Stripe if they're not synced already
- Turn the Store Status switch to ON
- Can I edit my store after it’s live?
Yes, you can edit your store and change it even if it is live. You can also de-activate plans if you want to run pricing experiments. You can also decide to revert your store back to draft mode instead of live by turning the Store Status switch to OFF.
- What happens when a client subscribes?
Clients receive a welcome email with links to the mobile app and web portal.
You receive a confirmation email with subscription details, and your revenue tracker updates automatically.
Clients can log in with the email and password they used at signup, and their experience will match the plan you assigned.
- How are diet preferences used in meal plan generation?
The diet preferences collected during client sign-up are automatically applied as the default settings when generating meal plans.
- How do clients subscribe directly?
When your store is live, share your public store link and anyone will be able to access it.
Clients can sign up, choose a plan, and manage billing in the client portal (upgrade, downgrade, cancel, view invoices, etc.).
- What happens if a client cancels their subscription?
Their subscription stays active until the end of the billing period they already paid for.
After that, their account becomes archived and access to the app and portal is removed.
Example: Cancel mid-month on a monthly plan, access remains until the end of the month.
- Do clients get automatic access to the app and portal?
Yes. Anyone who subscribes through your store gets automatic access.
- How do I invite existing clients to subscribe through my store???
Existing clients can log in to your store and subscribe to a plan without creating a new account. Just make sure they use the same email address they originally registered with.
- Can I collect tax?
Yes. In order to start collecting tax at checkout, you need to enable tax collection from your Stripe dashboard. Prices shown in your Foodzilla store are tax-exclusive, so tax will be added at checkout if enabled.
- How does invoicing work?
Stripe handles sending invoices and receipts to your clients for their subscriptions. Foodzilla provides a subscription management section in the client portal where clients can download their invoices from and manage their billing (upgrade, downgrade, update payment method or cancel their subscription).